Growth Review
This review is about what your website brings in, and what stops it. We went through the site, your search rankings and your reviews. The findings are blunt. Your site shows up for only three searches, and its handful of monthly visits all come from people typing "the sun", looking for the newspaper, not for solar. The one search that would actually bring you a Limerick customer, "solar panels limerick", sits at 32nd, on page four, where nobody looks. And the site itself has been sitting untouched since 2021: no list of pages handed to Google, no description controlling what shows in search, and software three years out of date. The photos and reviews on it are genuinely good. It's all detailed below, with what to do about each one.
Most installer sites show up for dozens of searches. Yours shows up for three, and brings in about two visits a month. Worse, both of those visits come from the wrong search. Here is the whole picture, every search the site ranks for.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| the sun ie | 9,900 | 19th. These are people looking for The Sun newspaper, not solar. It's your only Google traffic. | 19th |
| solar panels limerick | 260 | 32nd. The one search that brings a Limerick customer, stuck on page four. | 32nd |
| spv energy | 260 | 34th. | 34th |
This isn't a site sitting just off page one that needs a nudge. It's a site Google has more or less filed away. When a homeowner in Limerick searches for solar panels, you are on page four, and page four might as well not exist. The good work you have done, the real installs, the reviews, the twenty-five years, none of it is reaching anyone through search, because the site was set up once in 2021 and left alone since.
Here's the honest part: the look of the site is fine. The project photos are real, the reviews are real, the SEAI and Safe Electric badges are there. The problem is underneath, in a setup that was done once in 2021 and never maintained. So there are two fair ways forward, and they cost differently: patch the current site, fix the list of pages, the descriptions, the software and the Limerick targeting, or build once on a current, faster site. On the call I'll price both, and you pick.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The first two blocks are edits to the site you have. The bottom block is the one real decision.
Here is the sum in its plain parts, and it's an honest one. "Solar panels limerick" is 260 people a month, and "spv energy" is another 260, and right now you're on page four for both, so almost none of them reach you. That's the floor, not the ceiling: the site ranks for so little today that most of the Limerick solar searches don't show your name at all, so they can't even be counted yet. Once the site is findable and aimed at Limerick, more of those searches come into view. You know what a solar job in Limerick is worth to you, and how many enquiries turn into one. That's the sum worth doing on your side.
The site has been frozen since 2021 while Limerick installers who keep their sites current take those searches month after month. Every month it stays invisible is a month of enquiries going to them instead. And an unpatched site three years out of date doesn't just sit still, it slowly gets slower and more likely to break, with no one watching it.